Everyone who owns a small business knows the drill – you have to wear many hats to make your business go! However, if you wear too many hats, you end up with a sore neck, you get tired and stressed and then the quality of your work begins to suffer.
One of the most important things for any business owner to do is to identify what processes in their business should be handled by the professionals – and two things that should always be on that list are bookkeeping and marketing!
Unless you can afford to hire an in-house marketing professional, this is an area that you really need to get the professionals involved!
However, I am always aware of the need to manage expectations and budgets. One way I help clients keep the costs down is to identify what resources they have access to within their own company. If I can do the overall strategy and some of the higher marketing functions, it might be possible to train an in house person to handle some of the day-to-day lower level activities such as updating the email database and sending pre written emails.
Is your neck sore? If so, then let’s have a conversation and see how we can help you take a few steps toward a stress-free business life by getting rid of at least one hat!