“If you don’t have a mobile strategy, you don’t have a future strategy!” – This is a quote from Google Chairman Eric Schmidt. Let’s have a look at some numbers and see how true this statement is! Ok, here goes:
– Google now gives preference to ‘mobile ready’ websites in search results
– Sales of mobile devices like smartphones now exceed PC sales – and they have the highest adoption rate!
– The average American keeps their phone within 3 feet of their person 24/7
– The average text message is opened and READ within 3 seconds.
Mobile marketing has become the best and most cost effective way to not only reach your customers, but also to keep the conversation going and create a mutually beneficial relationship over time.
Smart businesses know that they need to create an ongoing dialogue with their clients – and that is hard to do via traditional advertising or email marketing. Mobile marketing gives you the tools needed to create a multi-dimensional conversation that will net you the information you need to always give your customers what they want.
Is your business mobile ready?