Evelyne Pinkus of E. Pinkus Fine Art had a unique need for branding and identity. Her business had been in hiatus for family reasons for several years, yet she had a rich history of being a fourth generation owner of a business that did art appraising and art brokerage.
However, Evelyne had conducted most of her business over seas and did not have an identity, presence or network of clients.
So, the very first thing she needed was a logo
One of the most compelling parts of Evelyn’s story was the fact that she was the fourth generation owner of an art appraisal and art dealer business. She liked the colors grey and burgundy and wanted a logo that would convey the rich history of her family without being too ornate.
By using a graphic of marble for the background, we created a feeling of rich history, while the use of a modern typeface kept it from being too old fashioned. And, of course, the use of burgundy for her name Pinkus was a nice twist.
By placing the logo in a field of black, it really made it “pop” and we captured that same feel in the brochure and website. The story that we told in print was translated online. We were able to craft a Social Media program by showing her how to post a blog, and then post regular content in Facebook, LinkedIn and Twitter, along with posting content in an on line newspaper. While the look and feel of each piece is important, it is also just as important to be consistent and relevant with the content that is posted.